One fact about diamonds that is seldom addressed is the “rarity factor”. The diamond’s popularity depends a good deal on effective advertising and catchphrases. “A Diamond is Forever”. “Diamonds are a Girl’s Best Friend”. But one quality of diamonds that is more implied than actually…
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While there are a great deal of different types of gold chain links, here will be covered some of the more common varieties. * Rope chain: This is, as the name suggests, meant to look like a rope in that…
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The ruby is a gem-grade member of the corundum family, and is therefore actually a red sapphire. The word ruby comes from the Latin rubrum, meaning “red”. They have been highly prized for thousands of years. When one thinks of rubies, Burma is…
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While there is practically no end to the beautiful things a lady can acquire to fill her jewelry box, there are a few basic pieces that are considered necessities. Earstuds (or small clips for the unpierced) are an absolute essential….
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A slogan, as defined by Dictionary.com, is: “A phrase expressing the aims or nature of an enterprise (or) organization…; a motto.” Successful slogans have a few things in common; they are short, easy to remember, and convey a significant benefit…
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The word emerald comes from the Greek word “smaragdos”, which in ancient times probably referred to any green stone. Emerald is a member of the Beryl (beryllium aluminum cyclosilicate) family of minerals, and is the sister-stone to the Aquamarine and…
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